Press Release Juncture » 2009

August 29, 2009

Improve Every Aspect of Your Business With Twitter!

Filed under: Internet - Websites - SEO — admin @ 6:23 am

Improve Every Aspect of Your Business With Twitter!
By Abe Cherian (c) 2009

You’ve seen countless articles and e-books written about it, but do you know how to market online with Twitter? If you don’t, you’re not alone. Most marketers are still boggled when it comes to using Twitter in their promotíon efforts. The main reason is because marketers don’t realize the sheer ingenuity of our favorite microblog’s 140-character limit communication. The reality is that the internet is information overload for most people. The genius of Twitter is that communication is forced into small chunks of information which most people can willingly digest. Presented with the option, people are more inclined to read a sentence or two as opposed to a long, involved blog entry or email! In this article, I will demonstrate how Twitter can not only be used by your business for marketing purposes, but also for customer service, product development, free publicity, and valuable access to experts!

Twitter for Marketing

If marketing entails everything you do to place your product or service in the hands of potential customers, including all communication, relationship building, and brand recognition – Twitter makes it instant.

For this reason, it is the perfect social networking platform for announcing sales, specials, and promotions. Many larger companies, such as Dell, have a Twitter account to announce sales as soon as they become available. As a small business owner, you can harness the power of Twitter this way too!

If you can get hundreds, or even thousands of people interested in your niche to follow your company’s tweets, you have a targeted líst of prospects at your fingertips. Simply tweet a brief detail or two about the special, and include your link. It’s that simple!

A líst of businesses on Twitter:

http://www.twibs.com

As a marketer, you know that the speed at which you can get your message out to your potential clients before your competition can reach them essentially determines your success. Twitter affords marketers the advantage of communicating with thousands of new prospects at the speed of light, and allows them to see your offer in real time.

Twitter for Customer Service

Many companies are designating human resources and time exclusively to enhance their customer service via social networking. Companies can find out the challenges, questions, and troubles that their clients are facing by reading their tweets to others.

Customer service representatives or public relations liaisons can immediately resolve any problems by engaging themselves in the conversation. Customer service representatives who engage their clientele via Twitter improve their company’s transparency, and show that they not only are concerned about their customers, but they also care about their brand.

Twitter for Product Development

Twitter can be used as an instant survey tool for product development. You can simply ask the likes and dislikes of others with a simple tweet and can incorporate or improve your current products or services.

It’s catching on. In fact, software development corporation Eclipse is working on a Twitter plug-in called Twitterclipse, which will tweet announcements, findings and questions within their development team. It is faster and more convenient than email, and also avails an RSS feed for posting their development updates within the Eclipse website.

Twitter for Free Publicity and Brand Awareness

As you know, free publicity is priceless – and it can be difficult for a small business to get access to the media. Companies regularly pay millions of dollars to imprint their brand in the minds of prospective clients.

With Twitter’s personalization features you can place your brand or company logo on your Twitter page. Because of the viral nature of Twitter, traffic and publicity comes for free.

People will associate your Tweets with your company, and their trust will grow in your products and services.

Twitter Gives You Access to Important People

No other media gives you direct access to leaders in your market like the internet does. Twitter gives you personal access to leaders and mentors that you have only ever dreamt of connecting with.

I bet you didn’t think you would ever get the chance to be 1-on-1 with Brian Tracy on Twitter, right?

http://twitter.com/BrianTracy_

—
Editor’s Note: Several Twitter related sites provide a means to identify Twitter users in your geographical area or relevant to your business:

http://mrtweet.net
http://www.twellow.com
http://justtweetit.com
http://www.twitterlocal.net
—

Simply follow them, and open up the channels of communication with your tweets! The leaders of your field impart valuable knowledge that you can apply to your online business, and can be a great source of free marketing tips.

Improve Every Aspect Of Your Business With Twitter!

Twitter is extremely simple, but this fact also adds to its versatility. You may not realize the effect of Twitter on your business when your followers are at a single digit – but just imagine the scope of your business reaching tens of thousands of followers! Many online businesses are using Twitter now… what are you waitíng for?
About The Author
Abe Cherian is the founder and CEO of AdClickMedia.com, an online advertising network and a subsidiary of Multiple Stream Media.

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August 26, 2009

How You Use Social Media Can Kill Your Business

Filed under: Internet - Websites - SEO — admin @ 7:03 am

How You Use Social Media Can Kill Your Business
By Nicole Hernandez (c) 2009
The social media movement has expanded the number of people we can reach and connect with on a personal level. The new relationships and connections we create with people all over the world can have a profound effect on our personal and business growth. We learn about cultures and nations that we were, perhaps, previously ignorant of. None of this is a new concept, but what may be is how quickly you can destroy your business by using social media incorrectly.

Transparency is a Utopian Concept

Not too long ago, Michael Fortin wrote an article titled

Don’t Be Transparent, Be Authentic Instead. That article is an important read for any social media wrangling business blogger and you can search for it online.

That article is the tip of the iceberg in the concept of ‘transparency’ being too Utopian to work within the jaded confines of our society. Of course, true transparency is ideal. Many things about a perfect world are. Unfortunately, as a group, most of the world isn’t ready or willing to accept true transparency without penalty.

When Transparency Fails

Let me give you a couple of examples of transparency failure we’ve seen.

Failure 1: We had a copywriter who was posting on Twitter about the work he was doing. He made several posts within a few hours which were ugly complaints about a client and how ‘stupid’ he felt that client was. We obviously considered this unacceptable and immediately removed him from our list of subcontractors, but think about this: If he was hoping to use Twitter to get more client work – how many potential clients just read that and thought… “I’m not going to risk being badmouthed on here, I’ll find someone else.” Everybody gets frustrated, but what if the client he was working on read that? Put it this way, if you wouldn’t say it to your client directly – don’t post it either.

Failure 2: We had a designer who was a day late returning her design phase work. When we contacted her, she said she had a family emergency the night before and was unable to send in her work because she wasn’t home. A quick check on Facebook showed that she was actually out at a party that night and posted multiple times while drunk talking about how much she was drinking and even hinting at wanting to bring a man she met there home with her. Obviously, we relieved her of the design work, handed it to another designer who caught up on the time schedule, and didn’t again work with her. In this case, people are allowed to have a life, we understand that. But if you cannot get your work done and have to lie about why – it’s a problem. If you do not have enough class to not post details about your ‘wild nights’ to everybody on your social networks — that’s also a problem.

How We Monitor Social Media Conversations

My business has been around for over a decade and is very focused on client satisfaction and excellent treatment of our web design clients. We have a network of hundreds of copywriters, designers, and coders who work with us on projects. However, even with screening of those experts when they come on board with us – you don’t always know someone until you have observed them over a long period of time.

That’s why we monitor what they say online.

How do we do that? Well first we get as many of their social profiles as we can. Usually, we ask for a list of them. We’ve also found that most people won’t provide them all. We then Google search the usernames of the ones they have given us because most people use the same usernames over and over. We also monitor blogs, and check for listings of social networks on those.

We have a system set up to consolidate all their social media comments into one master feed. That master feed can then be browsed directly to see what they’re up to, but that’s a lot of things to read each day. What we do is take the master feed, run it through a filter that creates two sub-feeds based on certain things we think are important to monitor. The first sub-feed is created by running the master list through a keyword & synonym filter that pulls out words related to business – for instance, “client” “business” “work” etc… The second sub-feed has a filter that runs their posts through a check for foul language and words like “sex” “drugs” “drunk” etc… There are hundreds of words in each filter.

Seem a bit ‘big brother’? It probably is – but reputation and client treatment is very important to us.

Here’s the thing: If we can read it and you can lose work with us over it… how many POTENTIAL clients did you lose also?

7 Ways to Edit Yourself

We’re not suggesting you stop having a life and stop making mistakes. You can post about those things and it simply makes you a more interesting person to read about. Just use common sense:

• If you wouldn’t say it to a client or boss – don’t say it where they can read it either.

• If you wouldn’t say it to your grandmother – don’t say it on your public posts.

• If you wouldn’t say it to a police officer – don’t post it on your social networks. For that matter, don’t do it either.

• If you plan to lie to your boss – don’t put the truth where they can see it.

• If you plan to go out and get drunk and know you have a tendency to post while drunk – give your phone to a friend to keep for you.

• Learn how to use privacy settings and understand how visible your posts are on different social networks.

• If you want a place to vent – create a completely different identity for yourself to do that. Name no names in your posts, and make no connection to your other profiles or email addresses.

Consider it all part of Internet Etiquette. Social networks are great to hear more personal things about someone and we encourage people to share a bit of themselves online (using normal cautions etc..). In the long run, full transparency is too Utopian for our modern world to handle well. We’re still at a point in our societal growth that when someone seriously calls a client an idiot – they tend to get a bit upset about it.

About The Author
Nicole Hernandez is a web developer with a specialty in web standards and accessibility. She is the owner of Website Style and publishes technical articles on her blog called Beyond Caffeine.

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August 20, 2009

4 Quick Ways to Build Quality One-Way Links

Filed under: Internet - Websites - SEO — admin @ 4:00 am

4 Quick Ways to Build Quality One-Way Links
By Titus Hoskins (c) 2009

Obtaining one-way quality links is often cited as the “Holy Grail” of online success. Especially if you take the SEO route for getting high rankings for all your profitable keywords in the search engines. It’s no wonder then, achieving top spots for valuable and popular keywords should be the ultimate goal of any webmaster or online marketer.

How well you do in this “link quest” will largely determine the success or failure of your site or online business. Assuming of course, you’re going after free organic traffic from the search engines and not using Pay Per Click or other means of succeeding online.

Link building and achieving top placements in the search engines (especially Google) has been my main objective for over ten years of online marketíng. Over the years, I have tried hundreds, if not thousands of link building methods in order to get those links. I would like to discuss briefly some of those methods and then explain in full detail my four favorite and most effective proven ways to get quality one-way links.

First, some general tips on how you should approach your link building from the get-go. You must realize the web is based on content; web surfers/users are looking for quality content. If you can supply valuable content that surfers want, you will build your links naturally. People will see your content and want to link to it. This process is often referred to as link baiting – you make your content/offer so irresistible, they will not only want it but they will go out of their way to tell others about your fantastic content.

Be careful not to link to “spammy” link farms and it’s probably a good idea to always check the Gooogle PageRank (PR) of any site or page you link to on the web. Many cautious webmasters/marketers won’t link to anything less than a PR3 page but use your best judgment here.

There are numerous ways of getting quality links:

place your links in directories – free and paid
join online forums and place your links
do recommendations and testimonials
viral videos with your embedded links
join social media sites like MySpace, Facebook, etc.
use hub traffic sites like Squidoo and Hubpages
use Google sites like Google News, Google Docs, Google Knol
use Wikipedia to build links
use Yahoo Answers and those types of sites
use eBay and sites like Craigslist
use viral ebooks and software programs

Now, I have used all of the above link building methods and many more over the years but I would like to explain to you my most effective link building techniques – these are the proven methods that have worked for me. No doubt you may have heard of many of these link building methods before… but here goes:

Article Marketing

This is still one of the most effective ways to build good one-way links to your site. I know this is “old school” but it still works. There are rumors Google is cracking down on article links but for now links in your article resource boxes are still very effective.

From my own experience, article marketing is my most effective technique at building links. My sites and my onlíne marketing were going nowhere until I started writing articles. Now I do aggressive article marketing using all the major online article directories…

The Top 5 I Use Are: EzineArticles, GoArticles, Isnare, Ideamarketers, and Buzzle.

Now just look at my stats from EzineArticles alone and you will know why I use them.

Account Statistics
Articles Views: 421,327
Profile Views: 2,573
Articles Published: 4,787
URL Clicks: 49,480
Emailed: 115
Live Articles: 203

I have roughly 200 articles which have been viewed over 400,000 times which has sent around 50,000 visitors to my sites. Plus, I have around 5,000 places where my articles are published. And this is only for one online article directory – I have my articles in hundreds of them.

Whether you’re just a webmaster or into marketing online you must realize all this stuff is a “numbers” game. The more content you have out there, the more links you have on the web – the more traffíc and visitors you get coming to your site. It’s not rocket science, it’s simple math. The more links you have, the higher probability someone will click them and come to your site.

The same goes for high rankings in the search engines, the more good quality links you have, the higher your rankings. Article marketing will give you highly targeted keyword links to your web pages. I also use SubmitYourArticle which will automatically submít my articles for me to many dífferent article directories. I use this service to save time, but you can hand-submit your articles.

One last point about article marketing – you’re not just using articles to build links, you’re also using articles to “pre-sell” yourself, your site and/or your product. It’s a very effective way of funneling interested visitors/buyers to your site. Many of my sales are already made before visitors reach my site.

AddThis Bookmark

Now I am not really into the “social media” sites but that has not stopped me from using them to my advantage. And it would be a BIG mistake not to use these social media sites for your link building.

Sites like MySpace, FaceBook, YouTube, Twitter, Digg, Linkedin… and thousands of others are very important for link building. They are becoming even more important as Google moves away from articles and focuses on the “real interactions” taking place on these sites.

Couple of years ago, I added the free AddThis Bookmark to all my sites. This is a simple code which lets your visitors bookmark your site or content in any or all of the major social media sites.

What actually happens is that your visitors are building your links for you. I have gotten hundreds of links from these sites just by placing this simple bookmark on my sites. Truth be told, I nearly laughed at this idea at first – sure visitors to my sites would automatically bookmark and build links for me? No way that would happen?

Wrong again!

This really works, so if you want this simple way of building links, just use the Addthis.com bookmark to your site or pages.

Google Alerts Link Building

This method of building good quality one-way links does take a little more work, but it is extremely effective, especially for getting high rankings in Google.

Here’s how it works:

You sign-up for Google Alerts for your major keywords that you’re promoting. Google will send you email alerts whenever a new page/site/link is created containing your keywords. You then go to those newly created pages to make a comment and add your link.

Many of these new pages will be on blogs so you can easily add your comment and link. The trick is to add valuable comments/content which the site moderator will approve because it adds to his/her site’s value. Many will also approve your link because your link is related to their site and this is just good SEO practice.

The key here is to put yourself and your site in the whole discussion of related blogs, sites and forums relevant to your content. You want your site in the whole mix of things so that relevant links will flow naturally from the discussion. Now all your links won’t be accepted, but you can easily add 2 or 3 links each day with very little time spent on this. Great way to build links, hope you can give it a try.

Press Releases

I am just starting this method of link building, but what I have seen so far tells me this is a very effective way to build links. It’s not cheap, I use PRWeb and I believe it’s $200 for a release. You can get a cheaper price at around $80 but you don’t get the full benefits at this lower price.

Press releases are very effective because you can embed your links with your “anchor text” into the body of your press release. Other sites pick up your release and place it on their site with your keywords/links embedded. This seems more like natural link-building which the search engines love, especially Google.

Again, depending on your marketing budget, press releases can be a very effective way of building links. I have noticed sites going from a PR0 to PR4 in less than 6 months using this method and also getting top 5 rankings in Google in the process. Keep in mind, sites displaying press releases are usually already highly ranked in Google so some of their PR juice is passed on to your site.

I hope this article has given you some fresh ways of building your one-way links. Consistently build these links to your site over an extended period of months or even years and you will succeed online.

About The Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: BizwareMagic.com .
If you liked the article above, why not try this Free 7 Day Traffic Course at: MarketingToolGuide.com . 2009 Titus Hoskins.

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August 17, 2009

Why You Should Create Controversial Content at Least Once a Week

Filed under: Internet - Websites - SEO — admin @ 6:57 am

Why You Should Create Controversial Content at Least Once a Week
By Tinu AbayomiPaul (c) 2009
Last week, like every other week, I wrote an article. This time I decided to syndicate it, something I should be doing twice a week, but only get to about 4 times a month, and that’s if I’m feeling up to it.

This was one of the biggest traffic draws from a single article that I have had in years. It is still producing a steady stream of traffic, sales and subscribers as I’m writing this.

It’s been 2 years since I’ve gotten that much of an appreciative response, or that amount of attention, period, for an article I wrote that wasn’t widely syndicated. In fact, it only appeared in one major publication.

So what’s all the hub-bub, bub?

As you may have guessed, there was a controversy surrounding the article. First, there were several typos. Normally I’d edit the article so relentlessly that by the time the article was perfect, it would be a month since I wrote it and it wouldn’t fit into my article marketing campaign for that week.

Since I’d been kicking my own butt to get content out on schedule, even when it isn’t perfect, I took my own medicine and just sent it out the way it was. And boy were the grammar, typing and spelling police mad!

Two people wrote me that they passed my article around at their meetings as an example of what not to do. Does it count as a backfire when one of the people who sees it Googles you and becomes a client?

(Just had to get in that little dig. Forgive me.)

What else was so bad about the article?

I called my readers “punks” – in the title.

This was a calculated risk – I’d run another version of the article, a blog post, and from sharing on StumbleUpon alone it got over 3000 visitors. In this new version, the article then went on to tell my readers to basically get off their over-thinking butts and do something, then gave them two examples of things to do.

There was, of course, a vocal minority of outraged responses about this too. But, curiously, other, louder, people who read the article – people I haven’t ever met or spoken to – came along and defended it.

In the end, my slang-ridden, typo-laden, in-your-face article brought me more profitable traffic and attention than any other article I’ve written this year. It was written in a moment of passion I had at seeing a friend almost lose her house, and a peer almost lose his business, mostly as a result of inaction.

And seeing this reaction led me to go back and look at my other articles. I write all my own stuff – it’s far more profitable for those of us who are at least halfway decent at writing to write an okay article injected with personality than it is to pay someone else to write generic content.

(I still hire writers for certain things though. But I concentrate on the ones with voice and depth, and pay them more for unique, engaging writing – I don’t simply outsource to the lowest bidder. I say if you’re going to hire a writer, get someone better than you.)

If you have the ability to generate controversy with your content, do it. Not convinced? Here are seven reasons why you should consider it.

1- It’s Effectíve

Nothing gets more attention than controversy. That’s why reality shows are popular. It’s why we read the journalist who we think is making an absolutely backwards prediction about something we care about. That’s why people gossip and debate.

Why merely participate when you can be the topic of discussion?

2- Negative Attention is Sometimes even Better than Positive Attention

Nothing spreads faster than outrage. Wide exposure for a controversial view is much better than no exposure for towing the conventional wisdom line.

3- Display Your Skill at Dealing with Diverging Viewpoints

Let people see the smooth way you react to the rude comments from people who take your words personally that WILL follow. I’ve gained lifelong friends, fans and customers from them witnessing what they call poise under pressure – and I call common courtesy.

You don’t have to respond from the same type of energy that’s being directed at you. Why let someone else having a bad day ruin your day?

4- It Vets Your Buyers

For example, if you want more clients that will take your advice to heart, get off their butts, and stop making excuses, try making a video that takes a hard line and tells people to get off their butts and stop making excuses!

Yeah, you’ll get reamed for it – by people who make excuses. They will be offended and won’t ever sign up to your newsletter.

Awesome. Because the people who needed a coach who believes in swift kicks in the butt will take your advice and hungrily seek more of it.

5- It’s Fun to Do

What’s more fun than seeing something controversial? Being controversial or doing something controversial. It’s not for the faint of heart, but if you can take it, boy is that a fun ride!

6- It’s Entertaining To Experience

When people are entertained, they buy more. You probably haven’t ever noticed the music playing in the background at the grocery store. It’s there because studies show that people browse longer and thus, buy more, when they’re being entertained.

Now you see more TVs at gas stations and in convenience stores. When I used to live in Vegas many of the Strip cabs had TVs on the backs of seats before I ever saw them in regular cars.

Then there’s the classic example of commercials during our favorite TV shows.

7- It Sets You Apart

You know why bigger companies are afraid of controversy?

Me either. If you find out, come tell me. All I know is, I’m not afraid of controversy because I see it as an opportunity. It’s another way to connect, to have something to discuss, and in the case of my last controversial article, to help people.

Even if you aren’t going to make a controversial audio, video, blog post or article, for goodness sakes, do something different.

No one watches boring shows on TV, invites boring people to parties, reads boring books or listens to boring music unless they have to, for study or evaluation.

Try a little controversy and see where it takes you. If that’s too scary, at least risk being extraordinarily passionate. The spotlight can be fun.

About The Author
Speaking of controversy, find out the most controversial secret I have about generating traffic from Social media here – www.freetraffictip.com/09/ssms/ – and get a free introduction to social media strategy.

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August 16, 2009

The Importance of Website Conversion

Filed under: Internet - Websites - SEO — admin @ 6:21 am

The Importance of Website Conversion
By Scott Buresh (c) 2009 Medium Blue

Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It’s great to get more traffíc, but that is just the first step. Now you need that traffic to do something.

Website Conversion Defined

The percentage of total visitors who come to the website, follow through after clicking on the company’s desired point of action (POA) and submit information, download a demo, make a purchase, etc. is the definition of website conversion. In an e-commerce application, multiple visitors will add items to their shopping carts, but a smaller percentage will actually make the purchase. The percentage of visitors that complete the transaction signifies the conversion rate for the website. In a lead-generating application, multiple visitors will follow a path that you desire for them to follow (at first), but will not complete the form, download, etc. The percentage that does signifies the conversion rate.

In order to boost the website conversion rate, companies need to determine why potential customers drop out at certain points in the process and eliminate these roadblocks in order to improve sales. Clearly defined POAs, intuitive navigation, and simple checkout processes all make it easier for potential customers to buy, contact, download, or whatever else it is that you want them to do that will lead to a sale.

Point of Action

Basically, the POA on your website is what you want visitors to do initially. Many websites will have more than one POA, so POAs are further broken down into primary, secondary, and even tertiary POAs. A primary POA (usually the most profitable action for a user to take) might be completing a purchase on the site while a secondary POA might be signing up for the site’s email newsletter announcing weekly specials. As a general rule, the marketing department (not the web designers) in consultation with sales should decide what the primary and secondary POAs will be.

Some websites have no clear POA and mainly serve as ‘brochure-ware.’ If a website doesn’t have clear POAs that guide users toward taking specific, valuable actions, those users are of course less likely to become purchasers.

Take Rate

The number (or percentage) of visitors who show interest in your POA (i.e. click on a link to visit the site’s contact form), comprise your take rate. Say a B2B website is highlighting its downloadable demo as its POA; a visitor might click on that link to get to a download page. Whether or not they actually follow through with the download has no bearing on the take rate – the take rate merely demonstrates that there was enough interest for them to take the POA.

On an e-commerce site, for instance, a visitor who adds a product to his shopping basket has taken the first step toward the company’s desired POA, but the potential purchaser may not complete the transaction.

There are many ways to improve the take rate of a website. One of the biggest ways is to simply make it very clear to visitors, on every page of your site, what you want them to do. Whether this is to purchase, to contact, to download, to sign up, or any number of other actions, make it clear and prominent for the visitor. No matter where they are on your site when they decide they are ready to take that POA, your site should make it easy for them to do so.

Website Conversion Rate

The actual website conversion rate is the ratio equal to the number of people who actually convert on the site versus the overall number of visitors to the site for a given period. If, for example, 3 out of every 100 visitors to your B2B site filled out a contact form (and that form was your only POA) your website conversion rate would be 3%.

Obviously, improving your take rate will also improve your conversion rate, since more people will be coming to the form, download page, purchase page, etc. But there are many things you can do to improve the likelihood that people will convert after they have taken the initial POA. Keeping contact forms short and only asking for the minimal information you need is one way. Having a prominent and clear privacy policy or encryption policy can also help. The important thing to recognize is that a large number of people who demonstrate an interest in your products or services by clicking on your POA may not follow through, and it is important to determine why and to eliminate those obstacles.

Putting it Together

There are literally thousands of elements you can change on your website to improve both your take rate and website conversion rate. A/B testing has long been used to determine how changing certain variables affects the conversion and take rates. However, this method is limited to testing one variable at a time if you want to gather the granular metrics from each slight modification. Today, with more sophisticated testing software packages available, multivariate testing, which enables you to test many variables at the same time while still seeing granular results, is becoming more common. Common tests include changing color schemes, tweaking various aspects of navigation, copy, and POAs have all been proven to maximize the take rate, website conversion rate, and subsequently, your revenue and bottom line. Website conversion is all about your visitors – appeal to their needs and desires in a logical, concise way, and you’ll see your rates improve.
About The Author
Scott Buresh is the CEO of Medium Blue Search Engine Marketing, which was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld. Scott has contributed content to many publications including The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue serves local and national clients, including Boston Scientific, DS Waters, and Wake Forest University Baptist Medical Center. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

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August 12, 2009

12 Simple Steps to Effective Websites

Filed under: Internet - Websites - SEO — admin @ 6:30 am

12 Simple Steps to Effective Websites
By Nancy Fraser (c) 2009
The Owl and the Pussy-cat went to sea
In a beautiful pea green boat,
They took some honey, and plenty of money,
Wrapped up in a five pound note.

Edward Lear must have had some precognition about what was in store for us all with the development of the internet when he wrote this nonsensical poem.

Many people do feel at sea after they launch their website and attempt to navigate the sometimes confusing channels of the internet. They wonder why their website doesn’t get more traffíc and why their inbox is not filling up with emails from people clamoring to buy their products or services.

It seems that the rules change as often as Oprah changes her clothes and who could ever hope to keep up with that!

Price quotes for search engine optimization are all over the map; the process seems never-ending and expensive.

How is it that some people seem to have great success on the web without spending a huge amount of money? Is it unrealistic to think that you can make a living working on the web?

When faced with a seemingly overwhelming challenge it helps to break things down into bite-sized pieces.

Effective websites should include the following:

1. Your website needs to focus on a specific niche.

2. You need to do keyword research and although Google no longer gives weight to Meta keywords some of the other major search engines still do.

3. Your website should have the main keyword used throughout and each page should be written around 5-10 keywords that are tightly focused on that particular page’s topic.

4. Content is still King. Well written, focused content is crucial.

5. Meta titles need to include your keywords.

6. Organization of content should include headings and subtitles to make it easy for readers to scan the pages. Be sure to include your keywords in these headings as well.

7. Most people on the web are looking for information. If you don’t give them anything of value or entertain them, they will be gone, probably for good.

8. Use keywords in links whereever possible.

9. Include a call to action and, if possible, provide a Free tríal. You have to build trust before you can make a sale.

10. Check your website in various browsers (FireFox, Internet Explorer, etc.) to make sure it displays equally well in all.

11. Your personality is what attracts people to you so why would you create a generic website with all of the excitement of a flat glass of pop. Keep the content fresh so it has Fizz!

12. Most importantly, have realistic expectations of what you want to achieve with your website. With all the hype about overnight successes on the internet it’s difficult to put your results into perspective. If you expect instant success and it isn’t happening, it’s easy to become demoralized and quit before you reach your goal.

Some Other Important Web Marketing Tips

Google page rank counts! The higher your page rank number the higher you will rank in user searches. How do you find out your page rank? Download the Google toolbar here for Internet Explorer http://toolbar.google.com/T4/ or here for FireFox http://tools.google.com/firefox/toolbar/install.html.

Improve your page rank by encouraging other highly ranked websites in complementary businesses to link to yours and by developing content with a niche focus. Page rank is also affected by traffic numbers. A couple of ways you can improve traffic are pay-per-click advertising and posting articles on the web.

Your web image is at least as important as your personal image. You wouldn’t go out to meet a prospective client wearing a mishmash of styles and colours but many businesses have websites with tools that don’t work, tables and text that are out of alignment, old information, dated colours, and confusing navigation. Those things are bad enough but when an experienced web developer looks at the code on a website they often find a website that looks good but is not built to encourage search traffic.

Be prepared like the wise owl and make the job of marketing your business as easy as possible with a website that enhances your brand image and is technically sound and purrrr your way to success.

About The Author
Nancy Fraser of Nota Bene Consulting has been helping clients get better results with their marketing and advertising for over 20 years. Sign up for Notable News and get free marketing tips at www.notable-marketing.com .

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August 9, 2009

Simple Twitter Tips that Attract Clients and Partners

Filed under: Internet - Websites - SEO — admin @ 6:59 am

Simple Twitter Tips that Attract Clients and Partners
By Meredith Liepelt (c) 2009
According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while.

Twitter is simply a micro blogging service. What does that mean? It means that you write short updates (140 characters maximum) called “tweets” and send them out to your followers. And it is a marketer’s dream come true – it’s an easy way to stay in front of your target market and showcase your authority for free.

The myth around Twitter is that Twitter users (called tweeple or tweeps) tweet about useless information such as what kind of coffee they had with breakfast. Yes, some of that exists and it is actually important as you’ll see below, but once you understand the power of connecting on Twitter, you may become a Twitter convert, just like me.

So, if you’re on Twitter or considering starting, the question becomes, “what do I tweet about that will make this a useful tool for me?” Here are some categories you can consider for your tweets. There are others but these will get you started:

Industry Tips

This is a big one. You are on Twitter to showcase your expertise, so industry tips act as your credibility builders. Here’s how to do it: Create a list of high value tips (remember – no more than 140 characters long) and send one or two out every day. If you don’t want to have to manually do this yourself every day, consider a free tool called TweetLater.com to set up your tweets in advance. If your tweets are really good, others will send them out to their lists as well. This is called a “re-tweet,” and it’s a super way to quickly build your list of targeted followers.

Here is one of my recent tweets that had a great response:

Connect Others: Be willing to connect others even if it has nothing to do with your business. What goes around, comes around.

About Your Business

Use this category sparingly. In other words, if you use Twitter as a place to advertise your products and services too much, people will stop following you. This is not what Twitter is about. It is really about raising awareness of you and your business and impacting others. Use the 80/20 rule here. For every eight tweets about things other than your business, you can post two things about your business.

Here is an example:

Hey Columbus: I’ll be on Fox tomorrow at 7:45 where you can see me interviewed about my new book, Flourish!

Re-Tweets

When someone re-tweets you, they are giving you the highest compliment you can get on Twitter! It means that the person who re-tweeted you thinks that what you said is worth sharing with their own list of followers. This is like having someone ask you to a meeting so they can introduce you their entire list of contacts. When you get a re-tweet, send them a short tweet thanking them! Re-tweet others who are tweeting things that you agree with or want your followers to read.

If you are not familiar with Twitter, the example below probably won’t make a lot of sense because of all of the abbreviations, but they are necessary given that you only have 140 characters. Abbreviations are outside the scope of this article, but just know that it’s really not as scary as it looks!

RT @getgreatcopy: New blog post: The Sixth Habit of Highly Effective Communicators http://bit.ly/ 175XGS Gr8 stuff Jan, as usual.

Quotes

Tweeps seem to love quotes. If you are also a fan of quotes, compile a list and send one or two out every day. Again, you can use TweetLater.com to set these up in advance so you don’t have to manually enter them every day. Simply set up these tweets for a month and then watch your re-tweets happen!

Here’s an example of one that I recently posted:

“The pursuit of pleasure must be the goal of every rational person.” Voltaire

Invitations

Invite tweeps to your free events. No-cost events like teleseminars are great to tweet about because people love to share high-value, low-cost information with their lists. When you provide something without a cost – a workshop, teleseminar or report, your tweets about it are likely to get re-tweeted, which provides you with greater exposure to your target market.

Here’s an example of one of my recent posts:

How 2 write your book in a weekend – free telesemimar w/ @donnakozik. http://bit.ly/127GtU

Personal

Include some personal things that are going on with your life. What you choose to include is entirely up to you; however, be sure to be relatable. You don’t have to share your deepest inner thoughts or too much detail about your family, but sharing something about what you did over the weekend makes you more relatatable. Remember, Twitter is about connecting with people. Other people on Twitter want to connect with people – not stale businesses. People often connect on a personal level over food, pets or hobbies. This is why these seemingly unimportant tweets are actually very fruitful. These are pretty safe personal topics. General things about kids are another hot topic under this category. Just be aware that anything you say is out there for the world to read.

Here’s an example I tweeted recently:

Interesting pop culture moment: Told a story to my sister, who lives in Vietnam & realized she doesn’t know who Sara Jessica Parker is!

As you can see, Twitter is simply an online forum for connecting with others in 140 characters or less. Big and small brands are using Twitter to connect and impact their target markets and locate joint ventures. Can you, too?

About The Author
Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RichLifeMarketing.com

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August 5, 2009

10 Tips For Creating a Brilliant Landing Page

Filed under: Internet - Websites - SEO — admin @ 6:55 am

10 Tips For Creating a Brilliant Landing Page
By Joanna Colek (c) 2009
Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers.

While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services.

Wikipedia defines a landing page as:

The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Wikipedia’s definition sums it up nicely but there is certainly more to a great landing page then relevant and keyword rich content. Here are 10 things that you should be looking at when optimizing a landing page:

- Relevant Content

A landing page’s content should be directly related to organic search results, PPC campaign, anchor text in inbound links and any other targeted inbound advertising, online and offline. If people don’t get what they expect, they will be more likely to leave.

- Multiple Landing Pages

A landing page shouldn’t necessarily be your homepage. In many instances a homepage is a good landing page. However, for more targeted traffíc and better results, you want a landing page to be focused on a specific offering and specific call for action. To accomplish this, a given website should have multiple landing pages. Create some deep link landing pages that will focus on a specific proposition and your conversion rate will be higher.

- Focus on Functionality

More and more visitors seem to judge the professionalism and credibility of a site by its design. To satisfy this, many website owners concentrate on the design aspect instead of focusing on its functionality. A well-designed landing page is essentially worthless if the prospect can’t accomplish anything. While I wouldn’t suggest skimping on the design, it shouldn’t be your priority. Focus on the exact steps you want your visitor to take and design a page with that in mind.

- Call To Action

You got visitors to your landing page, now direct them to take action. Make it clear and highly noticeable without overwhelming your audience. Whether it’s a sign-up form or a “buy now” button, make it the focus of your page.

- Send a Clear Message

Keep your landing page clean and clutter free so your visitors stay focused on your message. Emphasize the biggest reasons that they should carry out the applicable call to action with larger text, contrasting colors, images. Make it easier for them to scan the content by using lists and getting right to the point.

- Provide Incentive

Bribing your visitors with freebies and samples is a proven method of enticing them to sign up. Provide more than your competition but don’t sell yourself short either. Provide a list of reasons why your offering is better and what exactly the visitor can expect. Provide references and testimonials.

- Make Visitors Stay

Avoid sending your visitors to another page unless it is absolutely necessary. That includes any internal navigation as well as external banners. If you eliminate all distractions and limit navigation options, you stand a better chance of keeping your visitors around.

- Simple is Better

Make it easy for your visitors to complete the action you want them to. Less confusion and decision making for your visitor means better conversions rate for your landing page. Don’t provide multiple choices and throw in optional extras. Focus on the pitch the page was created for.

- Power of Freebies

Everyone likes free offers. They are hard to resist and can be a powerful conversion tool. Whether a call to action is free or something free is receíved as a result of carrying out a call to action, it certainly doesn’t hurt. If your competition charges for something and you provide it for free, you’ll win the customer. Remember, just because you make a free offer doesn’t mean that it shouldn’t be quality.

- Testing

In a recent post “How to Turn Website Visitors into Buyers“, I’ve stressed how important testing is in finding out what your visitors like. Testing various text, call to action forms, layouts will give you a true idea what produces the best results as far as conversion.

Using a tool like Google’s Website Optimizer you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytics apps. Using these metrics you can easily figure out which version will be your optimal page, one that maximizes the results.

Creating a successful and effective landing page takes a lot of work but should be the focus for anyone involved with a website. Whether you are a website owner, web designer, web developer or a web marketing specialist you must be aware of the components that comprise a solid landing page. After all this can mean a website’s success or failure.

About The Author
Joanna Colek is the owner of Joanna Ciolek Web Design Studio, based in North Denver, Colorado. She offers affordable, custom and effective web design services to small business owners.

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August 4, 2009

A Pretty Face is Not Enough

Filed under: Internet - Websites - SEO — admin @ 3:58 am

A Pretty Face is Not Enough
(When It Comes to Your Website)
By Ivana Katz (c) 2009

Imagine meeting someone new … they have a beautiful face, lovely hair, stunning smile, drop dead gorgeous body and are dressed in designer clothes. Naturally you are attracted to their striking appearance, so you start talking to them. After a few minutes you realize this person has no personality, only talks about himself/herself and has no interest in finding out about you. Any attempt on your part to speak gets shut down and if you do manage to ask a question their answer is usually “Yes, but … let’s get back to me”.

How long do you think you would stay and chat to this person? Do you think you would want to become friends? Probably not.

And the same goes for your website! You can create the most stunning website, with flash animations, video or audio features, rotating logos etc but the truth is, if your website doesn’t have any depth, no amount of “pretty” will get visitors to come back, let alone purchase anything!

Just as Dr Phil warns against spending your entire time planning a wedding (and spending thousands of dollars on it), instead of preparing for a lifelong marriage, many first time entrepreneurs become absorbed by the visual aspects of their website. They spend hours agonizing over colour schemes and designs (and then spend thousands of dollars having special effects added), but sadly don’t give any priority or time to the content of their website.

Every month millions of new websites are being added to the internet and you are competing against all of them! Even if they are not in the same line of business as you are, they are competing with you for visitor attention.

And even if you do manage to get a visitor to your website, but fail to provide the necessary information, your potential customer will click away in seconds, not to be seen again!

As a new or prospective website owner, you are faced with three major issues, when it comes to having a successful website:

1. Driving traffic to your website
2. Converting visitors into paying customers
3. Getting customers to come back and purchase more

1. Driving traffic to your website

This is a broad subject and has been covered by an earlier article, entitled “30 ways to promote your business & website on a shoestring budget“.

2. Converting visitors into paying customers

This is one of the areas in which most business owners fail. The main reasons are that they:

(a) Don’t provide information that their customers are looking for. For example, if you are selling furniture and your website only features a “general” category of products being sold, but not specific items, their prices and measurements, the customer will go somewhere else. If someone is looking on the internet for a sofa, they need to know whether it will fít into their home, whether it is within their budget and how it will look. The customer wants to know the information there and then. They are not going to wait until they can speak to someone on the phone or even drive to the store to find out. They will find another supplier (even an overseas one) who does provide the information. So when creating your website, PLEASE PLEASE ensure that you supply as much information as possible about each product and service, including its price (or price range).

(b) Don’t make it easy for their customers to find the information. It is important that your website is easy to navigate. This means placing your navigation bar at the top or left hand-side, as this is the first place majority of people look for. Contact details should be displayed not only on “Contact Us” page, but also at the bottom of each page.

(c) Don’t prove their credibility. Sure many companies speak about themselves and how great their products are and why you should buy from them, but the reality is no-one really believes them. International Marketer & Author Darrell Berg-Smith (www.darrellberg-smith.com) says that you should “Forget selling; prove your expertise. Start to position yourself as the expert on your product or service. You don’t do this by claiming to be the expert, or displaying your impressive CV. You do it instead by sharing your knowledge and giving your customers helpful, relevant information, without a sales gimmick and for free.”

Another way to prove your credibility is by simply placing testimonials from happy customers on your website. If you don’t have any, GET THEM NOW!

3. Getting visitors to come back and purchase more

In order for your customers to come back to your website, your first transaction with them must prove flawless. Your products/services need to be delivered exactly as stated on the website and be delivered on time (or sooner). In reality, you should under-promise and over-deliver. Provide your customer with bonuses, such as free information. If for example, you sell baby products, you can send your customers tips on how to settle their baby, a líst of child-friendly services in their area, advise on baby skin care etc.

You should also include as much information as possible on your website – free resources, articles, reports, ebooks relating to your industry, service and products. You can easily source free information on the internet. This will ensure that your customers will keep coming back to your website, even if it is just to get information. The more they visit, the more you will stick in their mind as an expert and the next time they are ready to order your products/services, you will be their first choice.

Another way of staying in touch with your customers is by sending them a regular newsletter. This can be done, weekly, fortnightly or monthly. You can do it manually if you don’t initially have many subscribers, but as your subscriptions grow, you should consider using inexpensive mailing software such as GetResponse (www.getresponse.com), which will not only handle your mailing líst, but also allow you to easily send out newsletters.

Remember once you’ve created your website, the work doesn’t stop there. You need to keep updating the content to keep your customers and search engines happy. Your marketing also needs to continue. There is no point in spending thousands of dollars on creating a beautiful looking website if no-one is going to visit it or worse still, refuse to buy products/services.
About The Author
Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the Net. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free plan for your website.

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August 2, 2009

Google Reinvents the Phone with Google Voice

Filed under: Internet - Websites - SEO — admin @ 6:58 am

Google Reinvents the Phone with Google Voice
By Merle (c) 2009 twitter.com/msmerle
When it comes to “cool tools”, Google is the master inventor. Say what you want about Google, but they know what they’re doing when it comes to giving the public what they want and need. Take the telephone for instance. An old invention that now has been given a new twist with ” Google Voice” (G.V.) . Hold onto your chair as I’m about to tell you how to have a lot more fun with Ma Bell.

Google is giving you the ability to manage all your phones with one centralized number. At the time of this writing, it’s only available to those in the U.S., and by invitation only. Upon registration, you’ll be given your phone number that you connect to any existing phone number. When someone calls the Google Voice number, it rings the phone number that you specified. The option of selecting a word for your personalized number is also given.

Now, if all Google Voice did was send phone calls to your cell phone, that would be great all by itself, but the amount of extra tools and features are truly amazíng.

When a call is received you can answer it, send it directly to voice mail, listen in on the incoming call to decide what to do with it, or start recording the call upon answering. How’s that for a few options?

After receiving a call you’d like to record, hit 4 on your phone to start recording. Different states have different laws when it comes to recording calls, so check your current federal and state laws before using this feature. Currently outbound calls cannot be recorded. Google does provide an automated verbal announcement when the recording starts and stops so the person you’re speaking with knows they are being recorded. So much for incriminating yourself (LOL).

Say goodbye to voicemail as you know it. When a voicemail is recorded, you can check it by going to the Google Voice website and logging in, or calling your Google number. You can even be notified by email, or text message of new messages needing your attention. The ability to listen in on voice mails as they are being left is a very handy feature.

Voicemail messages can be shared with others via Email, even downloaded as MP3 files and embedded on a website or blog. Messages are also transcribed as text and housed on Google’s site for later reading, or sent to you by email. When it comes to voice mail greetings, custom messages can be set for groups or certain individuals.

Google Voice is free for use within the U.S., but does give the ability to make low cost international calls to over 200 countries from your phone or Google’s site. You’ll first need to purchase credits through Google Checkout before making these calls. Rates vary per country.

Here are some other handy features:

• Phone spam filters which block calls and mark them as spam

• Conference Calling

• Temporary forwarding of calls to another number

• Access Google Voice from mobile browsers at http://google.com/voice/m

• Call Widgets – Easily add a “call me” widget to your blog or site with copy and paste code located under setup.

• Do not disturb option which sends all incoming calls directly to voicemail when you don’t want to be bothered.

So what about when you call someone and want it to appear you are calling from your Google Voice phone number? No problem. The ability to make calls that will display your G.V. number on caller ID can be done in three different ways.

1) Hit call from within Google Voice website
2) From G.V. mobile site on your cell
3) By calling your G.V. number and logging into the system.

Google will call you at the number you specify and connect your outbound call. It doesn’t get much better than that.

The technical requirements to use this service are a computer with Win XP, Vista, Mac or Linux, Internet Explorer 6.0 or above, Firefox 3.0 or higher, Safari, Google Chrome and Flash 8.9. To request your invitation go to – https://services.google.com/fb/forms/googlevoiceinvite/ .

So, if you thought using the phone was outdated, sign up with Google Voice and put some “FUN” back into an old relationship. This just might be the best thing old Ma Bell has seen in years.

About The Author
Merle’s Mission Blog – “Rants, Raves and Random Acts of Kindness” a self proclaimed “Internet Junkie” with a passion for net marketing, affiliate marketing, social networking. An avid Blogger and writer with several niche sites. Find out more at merlesworld.blogspot.com

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